Last semester, I took a Special Topics in Mass Communications course, involving Navigating Threats to Media. For our final project, our groups were assigned a simulation and represented groups involved in Super Bowl LX and the halftime performance. Choosing NBCUniversal and Telemundo, the primary broadcasters for the Super Bowl, we worked on a campaign to incentivize viewership for the game and concert, aiming to continue upon LatinX viewership growth, as well as overall viewership. Also dealing with live updates and interactions from other organizations involved, we handled press releases to emphasize our neutral stance and commit to our partnerships.

This semester, I'm enrolled in Sports Marketing & Strategic Communications, as a part of UNC Hussman's Sports Communications program. We are currently working on a promotional campaign for our client, FOX Sports, and the upcoming 2026 FIFA World Cup.