This past fall semester, I took a Special Topics in Mass Communications course, involving Navigating Threats to Media. For our final project, our groups were assigned a simulation and represented groups involved in Super Bowl LX and the halftime performance. Choosing NBCUniversal and Telemundo, the primary broadcasters for the Super Bowl, we worked on a campaign to incentivize viewership for the game and concert, aiming to continue upon LatinX viewership growth, as well as overall viewership. Also dealing with live updates and interactions from other organizations involved — such as the NFL, POTUS, and competing broadcasts — we handled press releases to emphasize our neutral stance and commitment to our partnerships.

This  spring, I completed a Sports Marketing & Strategic Communications course as a part of UNC Hussman's Sports Communications program. Partnering with FOX Sports University, we were tasked with developing a creative advertising and marketing campaign for the 2026 FIFA World Cup, aiming to drive viewership to FOX Sports and its official platforms.